Wave 1 · 2026 · Open
The State of Change Communications
An Annual Study: Leaders Edition
The State of Change Communications examines the practice from the perspective of in-house leaders responsible for the work.
The study surfaces the complexity, nuance, and operating realities of how that work is led, structured, resourced, measured, and experienced.
Participant profile
In-house leaders who have both:
- •People management responsibility
- •Direct, occasional, or oversight responsibility for change communications
The value of participating
Leaders managing change communications have rarely been the primary subject of dedicated research. By participating, you will:
Build the benchmark
Contribute to a clearer baseline for change communications practice.
Gain peer context
See how your experience compares to leaders in similar roles.
Advance the practice
Support stronger conversations about capacity, value, and impact.
What to expect
For this study, change communications refers to communication that supports organizational change, transformation, and major strategic shifts for internal audiences.
The study is largely close-ended (~97%), with one optional open response at the end.
Survey sections
Demographics · Operating Environment · Capability · Measurement · Your Experience · Looking Ahead · About Your Organization
~15 min
Time to complete
Anonymous
No names or employers
Findings
Shared at nnali.com
By clicking Begin the Study, you consent to your anonymous responses being used for this research.
About NNALI Consulting | NNALI LABS
The State of Change Communications study is designed and led by NNALI Consulting | NNALI LABS to advance research, diagnostics, and tools for communications leaders.